Nike Mercurial Superfly CR7

Filed under: Boots, Cristiano Ronaldo, Culture & Lifestyle, Design, Nike

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Nike has just unveiled the new Mercurial Superfly CR7 and they look incredible. But before we get into my opinion on them, let’s take a look at what Nike has to say about them:

Portugal superstar Cristiano Ronaldo is set to debut his New Mercurial Superfly CR7 this weekend in Madrid. The new boot features a classic black Mercurial Superfly silhouette with a shimmering twist and is available in both a high- and low-cut version.

“These new boots are well-suited for me because they’re elegant, beautiful, and they really shine in a new and different way,” said Ronaldo. “I’ve always liked trying out new boots, new collections, new colors. Obviously it’s a special game against a big team this week, and I’m excited to play in boots that I feel so good in.”

“Our team was really inspired by the idea of taking a classic color and making it look totally new,” said Max Blau, VP Global Football Footwear. “What we’ve done here is create a completely new way to look at black. This boot should set a new bar on-pitch.”
The shimmer effect of the new Mercurial Superfly CR7 is created through a new iteration of NIKESKIN technology.

“We knew we wanted to create this shimmering effect on-pitch, and do something that would really stand out in the sun or under lights, but it took us many iterations to get it just right,” said Blau. “The idea was inspired by Cristiano,” added Blau. “His technical ability makes him the best attacking player in the game, and the way he shows up in big matches and really shines, is what makes him the best there is.”

The Mercurial Superfly CR7 is also built specifically for speed. With a dynamic fit collar that locks down the player at full speed, the micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to further provide explosive speed in all directions.

The new Mercurial CR7 is also available in a Mercurial Vapor X silhouette, allowing players to decide which collar height is best for them. The Mercurial Vapor features a tongue-less upper that wraps the foot for locked-down fit, and a micro-textured synthetic upper.

The Mercurial Superfly CR7 and Vapor X will be available to purchase exclusively through the Nike Football App for iOS and Android starting Oct. 23, and more broadly through nike.com on Oct. 24. The full CR7 collection will be available at nike.com beginning Nov 6. Learn more about the Nike Football App.

OK. That’s what Nike has to say about them. Here’s what I think.

These are beautiful boots. First of all, we don’t see that many new boot releases in black. But these aren’t just any black. And I’m not saying that because Nike mentioned that in the press release. These are black boots like I have never seen. I’ not sure if it’s the knit upper that allows for this sort of color that we see here. Or if it’s the contrast of the sole plate. But these are some really beautiful boots. I don’t want to overstate things here, but these are some elegant looking boots.

Can I say that about a boot? Should I say that about a boot? I have no idea. But it seems the most appropriate adjective for these boots. These seriously put the “super fly” in the Superfly.

It makes me wonder if we will start seeing a movement back towards black boots, or if this is just a one off statement from Nike. Either way, these boots win. I think this is hands down, the best looking boot I have seen in a very long time. Well played Nike, well played.

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Added on Thursday, October 23rd, 2014 by

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